|Creator:||Patricia Aburdene & John Naisbitt|
|Area of focus:||Gender|
|Content Warning Types:||Unknown|
|Format of resource:||Paperback book|
0099220210 (on goodreads)
and on amazon
From “good ole boy” politics to the medical establishment, from organized religion to professional sports, the women of the 1990s are challenging and overturning the male-dominated status quo, reintegrating female values and perspectives and recasting the social, political and economic megatrends of the day. In Megatrends for Women, Patricia Aburdene and John Naisbitt, the internationally respected social forecasters who gave us the number one bestsellers Megatrends and Megatrends 2000, now outline the ways women are transforming every sector of contemporary life. Drawing on a wealth of data on social change, they offer example after example of women making a difference as CEO’s, athletes and political and spiritual leaders. The women’s movement has reached “critical mass” say Aburdene and Naisbitt, the point at which a trend becomes a megatrend. There may be setbacks, but women’s march toward equality will henceforth become unstoppable. Chapter by chapter Megatrends for Women documents the sweeping changes women need to be aware of to be empowered now and in the future: . A record number of women candidates are seeking political office; a woman will be president of the United States by 2004; . Women-owned businesses employ as many people as all the Fortune 500 companies put together; . From homelessness to the environment, from population control to drug abuse and crime, women are asserting a leadership role in finding the solutions to the most intractable social problems; . Women dominate in six of t seven most popular fitness activities; at the 1992 Winter Olympics, women won all five of the U.S. gold medals; . Forty to fifty million women will undergo menopause in the next two deca as activists, they will revolutionize medicine’s approach to breast cancer and heart disease; . Whether theologians, nuns or New Agers, women are transforming both religion and spirituality by rejecting the notion of a male divinity and embracing the archetype of the Great Goddess; . After decades of male domination, female designers are now assuming leadership roles in the fashion business; . Women’s natural leadership style in business is today’s progressive management model and widely endorsed by male business gurus; . The new relationship between the United States and the former Soviet Union shifts the focus from military to domestic matters, opening the way for women to lead in the New World Order. Megatrends for Women describes the state of the art of women today and offers a prescient look at the future as women assume leadership in the 21st Century.